NEW YORK, May 23, 2022 /PRNewswire/ — The global digital marketing courses market size is set to grow by USD 1.37 billion from 2021 to 2026, at a CAGR of 12.75% as per the latest market report by Technavio. 34% of the market’s growth will originate from Europe during the forecast period. UK and Germany are the key markets for digital marketing courses in Europe. Market growth in this region will be faster than the market’s growth in South America and North America. Digital marketing courses have gained prominence by focusing on improving the productivity as well as efficiency of an organization. This will increase the demand for such courses, which will facilitate the digital marketing courses market growth in Europe over the forecast period
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Read the 120-page report with TOC on “Digital Marketing Courses Market Analysis Report by Courses (academic courses and certification courses) & Geography (Europe, North America, APAC, South America, and the Middle East and Africa), and the Segment Forecasts,2022-2026″. Gain competitive intelligence about market leaders. Track key industry opportunities, trends, and threats. Information on marketing, brand, strategy and market development, sales, and supply functions. https://www.technavio.com/report/report/digital-marketing-courses-market-industry-analysis
Digital Marketing Courses Market: Vendor Analysis
The digital marketing courses market is fragmented and the vendors are deploying growth strategies such as social media marketing to compete in the market. . The digital marketing courses market report also offers information on several market vendors, including Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., ClickMinded LLC, Coursera Inc., Digital Marketing Institute Ltd., Engaging Ideas Pvt. Ltd., HubSpot Inc., Manipal Academy of Higher Education, Meta Platforms Inc., NIIT Ltd., Rainmaker Digital LLC, Reliablesoft.Net, Retyp LLC, SEMrush Inc., Simplilearn Solutions Pvt. Ltd., The Digital Sandbox, Udacity Inc., and Udemy Inc. among others.
Alibaba Group Holding – The company offers digital marketing courses which provide the best marketing techniques where people perform different conceptual techniques such as search engine optimization, search engine marketing, email marketing, social media marketing, inbound marketing, content marketing, and web analytics.
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Digital Marketing Courses Market: Drivers & Challenges:
The key factor driving the global digital marketing courses industry growth is the increasing number of people adopting digital media and digital marketing. Digital platforms such as Facebook and LinkedIn have become essential in today’s digitally connected world. Various companies are opting for social campaigns on digital platforms such as Facebook, YouTube, and Twitter, thereby increasing their spending on digital advertising. In terms of the adoption of digital technologies, APAC dominates the market with the highest number of internet users. Hence, companies are increasingly targeting APAC. Many students have, therefore, begun enrolling themselves in digital marketing courses. Moreover, corporate organizations are also increasingly training their employees in the field of digital marketing. These factors will drive the growth of the market during the forecast period.
However, the key challenge to the global digital marketing courses industry growth is the advent of open-source digital marketing courses. There are various companies and websites that provide digital marketing courses free of cost. edX is one such company. However, certification for these courses entails a minimal fee of about USD 20 to USD 50. Google also provides a free online digital marketing course called Google Online Marketing Challenge. This course is an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, and video advertisements, making it one of the more comprehensive courses for beginners. Similarly, Wordstream PPC University, Social Media Quickstarter Digital Marketing Course, and Alison Free Diploma in E-business are providing free digital marketing course materials to learners. Such factors will challenge the growth prospects of the market in the forecast period.
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Digital Marketing Courses Market: Segmentation Analysis
Geography Outlook (Revenue, USD bn, 2021-2026)
Europe – size and forecast 2021-2026
North America – size and forecast 2021-2026
APAC – size and forecast 2021-2026
South America – size and forecast 2021-2026
Middle East and Africa – size and forecast 2021-2026
Courses Outlook (Revenue, USD bn, 2021-2026)
Academic courses
Certification courses
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The competitive scenario provided in the digital marketing course market report analyzes, evaluates, and positions companies based on various performance indicators. Some of the factors considered for this analysis include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, growth in market share, etc. Don’t wait, Make a strategic approach & boost your business goals with our digital marketing course market forecast report – Buy Now!
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Digital Marketing Courses Market Scope
Report Coverage
Details
Page number
120
Base year
2021
Forecast period
2022-2026
Growth momentum & CAGR
Accelerate at a CAGR of 12.75%
Market growth 2022-2026
USD 1.37 billion
Market structure
Fragmented
YoY growth (%)
11.67
Performing market contribution
Europe at 34%
Competitive landscape
Leading companies, competitive strategies, consumer engagement scope
Companies profiled
Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., ClickMinded LLC, Coursera Inc., Digital Marketing Institute Ltd., Engaging Ideas Pvt. Ltd., HubSpot Inc., Manipal Academy of Higher Education, Meta Platforms Inc., NIIT Ltd., Rainmaker Digital LLC, Reliablesoft.Net, Retyp LLC, SEMrush Inc., Simplilearn Solutions Pvt. Ltd., The Digital Sandbox, Udacity Inc., and Udemy Inc.
Market Dynamics
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for the forecast period,
Customization purview
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
Table of Content
1 Executive Summary
1.1 Market overview
2 Market Landscape
2.1 Market ecosystem
3 Market Sizing
3.1 Market definition
3.2 Market segment analysis
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021-2026
4 Five Forces Analysis
4.1 Five forces summary
4.2 Bargaining power of buyers
4.3 Bargaining power of suppliers
4.4 Threat of new entrants
4.5 Threat of substitutes
4.6 Threat of rivalry
4.7 Market condition
5 Market Segmentation by Courses
5.1 Market segments
5.2 Comparison by Courses
5.3 Academic courses – Market size and forecast 2021-2026
5.4 Certification courses – Market size and forecast 2021-2026
5.5 Market opportunity by Courses
6 Customer Landscape
6.1 Customer landscape overview
7 Geographic Landscape
7.1 Geographic segmentation
7.2 Geographic comparison
7.3 Europe – Market size and forecast 2021-2026
7.4 North America – Market size and forecast 2021-2026
7.5 APAC – Market size and forecast 2021-2026
7.6 South America – Market size and forecast 2021-2026
7.7 Middle East and Africa – Market size and forecast 2021-2026
7.8 US – Market size and forecast 2021-2026
7.9 Germany – Market size and forecast 2021-2026
7.10 UK – Market size and forecast 2021-2026
7.11 Canada – Market size and forecast 2021-2026
7.12 China – Market size and forecast 2021-2026
7.13 Market opportunity by geography
8 Drivers, Challenges, and Trends
8.1 Market drivers
8.2 Market challenges
8.3 Impact of drivers and challenges
8.4 Market trends
9 Vendor Landscape
9.1 Overview
9.2 Vendor landscape
9.3 Landscape disruption
9.4 Industry risks
10 Vendor Analysis
10.1 Vendors covered
10.2 Market positioning of vendors
10.3 Alibaba Group Holding Ltd.
10.4 Alphabet Inc.
10.5 Amazon.com Inc.
10.6 Coursera Inc.
10.7 Digital Marketing Institute Ltd.
10.8 Engaging Ideas Pvt. Ltd.
10.9 Manipal Academy of Higher Education
10.10 Meta Platforms Inc.
10.11 NIIT Ltd.
10.12 Simplilearn Solutions Pvt. Ltd.
11 Appendix
11.1 Scope of the report
11.2 Inclusions and exclusions checklist
11.3 Currency conversion rates for US$
11.4 Research methodology
11.5 List of abbreviations
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio
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